<p class="eyebrow">Legal</p> <h1>Privacy Policy</h1> <p><em>Last updated: 26 August 2026</em></p> <h2>1. Data controller</h2> <p>Poplar Way Analytics Co., Ltd.<br> Seo Joonseok, 26 Pohang-ro 7-gil, Pohang-si, Gyeongsangbuk-do 37500, REP. OF KOREA<br> Email: <a href="mailto:info@systempoplarway.click">info@systempoplarway.click</a><br> Phone: <a href="tel:+825443826157">+82-54-4382-6157</a></p> <h2>2. Scope</h2> <p>This policy covers personal data collected through systempoplarway.click and data submitted during benchmarking engagements.</p> <h2>3. Data we collect</h2> <ul> <li><strong>Contact briefs:</strong> Name, email, company, message content, and form selections you submit.</li> <li><strong>Engagement data:</strong> Anonymised unit financial summaries, format tags, and correspondence during active projects.</li> <li><strong>Technical data:</strong> IP address, browser type, and page views if you accept analytics cookies (see <a href="/cookies/">Cookie Policy</a>).</li> </ul> <h2>4. Purposes and legal bases</h2> <p>We process data to respond to inquiries, perform contracted benchmarking work, maintain peer panel integrity, improve site content, and comply with legal obligations. For contact forms, processing is based on your request and our legitimate interest in operating our business. For engagement data, processing is based on contract performance.</p> <h2>5. Retention</h2> <ul> <li>Contact brief submissions: up to twenty-four months unless an engagement begins.</li> <li>Engagement intake files: duration of engagement plus twenty-four months, then deleted unless a longer period is agreed for refresh clients.</li> <li>Analytics cookies: as specified in the Cookie Policy.</li> </ul> <h2>6. Sharing</h2> <p>We do not sell personal data. We may share data with:</p> <ul> <li>Service providers (hosting, email) under confidentiality agreements</li> <li>Legal authorities when required by Republic of Korea law</li> </ul> <p>Anonymised peer benchmarks never include identifiable unit or franchisee names in deliverables to other clients.</p> <h2>7. International transfers</h2> <p>Our primary systems are located in the Republic of Korea. If we use overseas hosting or email providers, we ensure appropriate safeguards consistent with applicable Korean privacy requirements.</p> <h2>8. Your rights</h2> <p>Under applicable Korean law, you may request access, correction, deletion, or restriction of your personal data, and object to certain processing. Contact info@systempoplarway.click. We respond within thirty days where required.</p> <h2>9. Security</h2> <p>We use encrypted storage for engagement intake, access controls for staff, and secure upload channels for unit data. No method of transmission is completely secure; we encourage use of our provided intake templates rather than unencrypted email for financial summaries.</p> <h2>10. Children</h2> <p>Our services are directed to business clients. We do not knowingly collect data from individuals under sixteen.</p> <h2>10. Changes</h2> <p>We may update this policy by posting a new version on this page with an updated date.</p> <h2>11. Related policies</h2> <p>See also our <a href="/cookies/">Cookie Policy</a> and <a href="/terms/">Terms of Service</a>.</p>